In a study of 23,158 companies, we found 40% of business owners have one thing in common: They are Rainmakers – the primary revenue driver for their company.
Rainmakers are exceptional at rapidly accelerating business growth, but they eventually hit a ceiling.
Revenue stagnates and business value plateaus, forcing owners to confront the Rainmaker’s Dilemma.
The solution? Become an Architect.

In this eBook you will learn:
- The defining characteristics of a Rainmaker
- The one problem Rainmakers will encounter
- Quantitative evidence on how Rainmakers affect company value
- The negative impact Rainmakers have on receiving an acquisition offer
- 9 strategies to transition from a Rainmaker to an Architect