Dr. .Carrie LaDue

Dr. Carrie LaDue - CEO, Founder

Carrie is an accomplished entrepreneur and advisor for ambitious leaders and their management teams, having trained and coached over 15,000 leaders and teams since 2007.

She’s successfully launched, scaled and sold businesses, even during the most challenging economic climates. She’s worn every hat in a fast growing company and managed all aspects from product creation, to marketing and sales and is an expert at creating offers that convert and systems that sustainably scale. 

Carrie’s especially skilled at helping business owners successfully remove themselves from the daily hustle and grind of business growth through strategy, delegation, efficient operations and empowering their teams. She’s also been told she’s a master with words and helping businesses create a compelling market dominating position. 

Before Limitless, she launched, scaled and sold an online B2B business at record speed with three competing offers in just 7 days time. She built a business that could run without her and maintained a 40% profit margin from launch which was key to this speedy sale.

She sees business as an incredible lever for positive change in the world and believes that when leaders are performing at their very best, it has an exponential impact on everyone around them. She knows what it takes to breakthrough barriers and help leaders claim the big beautiful goals they desire.

April Stercula - Managing Partner

A seasoned CEO, April has launched, scaled, transformed, and sold businesses for over 30 years. Throughout her career, she has managed all aspects of business, including Product Development, Marketing, Sales, Operations, Risk Management, Finance, and Administration as both a C-Suite Executive at Fortune 100 companies as well as a leader of her own SaaS company.  

Her experience as a business leader, business owner and a business buyer make her uniquely qualified to help her clients build a valuable asset that will be ready to sell when they are ready to exit.   Early in her career, she was part of an IPO process.  Before becoming a partner at Limitless, she helped a fast-growing, boot-strapped, SaaS company in the aviation industry achieve 40%+ YOY growth and led them through a successful exit.  Then with the exiting management team, she acquired three small businesses and launched a new SaaS company in the marine industry, positioning the company for growth just six months from start-up. 

April excels at strategic planning and is hard-wired to achieve bottom line results.  She loves ‘the business of business’  and helping CEOs unleash their potential and realize their vision.

April Stercula


See Dr. Carrie LaDue featured in WomLEAD Magazine.

"Be clear about what you want and your dreams. When things seem the hardest, and you are at a breaking point, that is when you are at your growth period.” - Dr. Carrie LaDue

Dr Carrie LaDue in WomLEAD Magazine

In a study of 23,158 companies, we found 40% of business owners have one thing in common: They are Rainmakers – the primary revenue driver for their company.

Rainmakers are exceptional at rapidly accelerating business growth, but they eventually hit a ceiling.

Revenue stagnates and business value plateaus, forcing owners to confront the Rainmaker’s Dilemma.

The solution? Become an Architect.


In this eBook you will learn:

  • The defining characteristics of a Rainmaker
  • The one problem Rainmakers will encounter
  • Quantitative evidence on how Rainmakers affect company value
  • The negative impact Rainmakers have on receiving an acquisition offer
  • 9 strategies to transition from a Rainmaker to an Architect